During the holidays, we update our Facebook cover photos, share Elf on The Shelf pics on Instagram, and Snapchat the staff party…
… But what have you done to make your vet clinic’s website holiday-ready?
Social media allows us to bond with clients and communicate throughout the year, but our website is where, well, ~*the magic happens*~. Hopefully your clients can book appointments, refill prescriptions and… well… DO BUSINESS WITH YOU on your site.
What reason are you giving your clients to get off Facebook and go over to your website?
Here are 2 easy ideas to spice up your site before the New Year:
1) Update your site to have a holiday look… and tell your clients about it!
The website for my family’s hospital (QVVH.com) has had a cute video background of a wet Golden Retriever shaking off by a lake for a while. Adorable, but 👏 not 👏 a 👏 holiday 👏 look.
I reached out to my friends at WhiskerCloud veterinary websites, and they changed our background video. Check out this epic transformation:
Now our website looks totally fresh, current, and timely for the holidays.
If you want to update to a holiday look, I encourage you to use videos or images that:
- Speak to your ideal client. Golden Retrievers are one of the top 3 breeds our practice sees.
- Speak to your location. My family’s practice is in rural Connecticut, so the snowy image is perfect for a New England winter look.
- Speak to who you are as a practice. As a family, we’ve had multiple Golden Retrievers. If you go into an appointment with my dad, he’ll tell you about them.
Whether it’s a stock video or images from your own practice, just include something that says something about your veterinary hospital. After all, you’re unique year-round!
2) Create and share a seasonal blog
Lea Ann at Arvada West Veterinary Hospital booked a 1-on-1 coaching session with me because she wanted to do something that would really rock social before the end of year.
Her practice wants to increase the amount of canine influenza and kennel cough vaccines they’re doing, so I advised her to write a blog about the 5 things you need to know before boarding your pet over the holidays.
The best part? The WhiskerCloud team helped her format her blog and added a place for pet owners to request an appointment for those vaccines right on it. BOOM!
If you want to read the blog, you can check it out here.
To drive traffic to the site, Lea Ann is doing various types of social media posts. My favorite? This video:
Is your website customized for the holidays?
The changes each of us made to our websites were possible because we have WhiskerCloud custom veterinary websites.
The WhiskerCloud team works SO HARD to ensure you have a website that is tailored to your needs, no matter the time of year.
Get a gorgeous, custom veterinary website for your practice… for 50% off.
The team at WhiskerCloud is offering an epic deal for the Snout squad until the end of the year.
If you demo and sign up using this special link, you’ll get:
✔ 50% off the start-up cost. For just $499 you’ll get a custom site with industry-leading SEO, access to analytics, hosting, an SSL certificate & … seriously… SO MUCH MORE.
✔ Your first month FREE.
✔ A complimentary re-brand, including a new logo for your practice. (This is epic – I paid, like, $300 for mine!)
Be sure to let them know I sent you so you get all of the goodies you can!
*YES – I do receive compensation if you join WhiskerCloud through my link. Relationships like these help support the free content on Snout School, the free webinars we put out, and our epic Facebook group. I’m picky about who I recommend to you guys. I literally trusted WhiskerCloud with my family’s practice website, so you know they rock. 🙂