Go from vet, clinic, or consultant to  brand

Learn our Veterinary Brand Formula™ system to create & market a brand that’s ANYTHING but generic.

Our courses and coaching guide the most innovative personal & clinic brands in vet med:

Apollo Veterinary logo
Dr. Trina logo
Doctor Jeni Waeltz logo
Vetique logo
Skyline Animal Hospital logo
Royal Vet logo
Boston Veterinary Clinic logo
Fen Vet logo
Doctor Sydney logo

By the end of our programs, you’ll have your own Veterinary Brand Formula featuring:

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Defined core brand values

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A clear niche & target audience

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Unique post ideas & strategy


We don’t provide lessons on how to literally use social media. You can find that info anywhere!

Our veterinary marketing courses and coaching are for you if:

  • You think social media holidays are boring and overdone
  • You want to create something new that vet med hasn’t seen a billion times before
  • You believe in building a business or brand rooted in strong core values and integrity
  • You’re ready to get real results from your marketing efforts, whether it’s attracting talent or increasing services
  • You love the idea of building a unique clinic or personal brand, but panic when you try to define what’s special about you
  • You tinker with social media, but you can’t think of social media posts that will help you reach your goals
  • You’ve got a big vision, but imposter syndrome or perfectionism stop you from posting

Choose the level of accountability & support that’s right for you!


or 3 payments of $165.67

Veterinary Marketing & Branding Lab

12-part online course, taught by industry-leading marketing and brand strategist Danielle K. Lambert. You will develop your own Veterinary Brand Formula, our proprietary system that sets you up for marketing success.

Curated lessons will walk you through:

  • Discovering how to define your core values and your “starting why”
  • Establishing the right social media strategies for you by finding your
  • Veterinary Brand Track™
  • Tackling imposter syndrome
  • Learning brainstorming tactics to come up with endless numbers of perfect posts
  • Defining your niche, target audience, and ideal follower/client/team member
  • Finding the confidence to post and overcome haters
  • Discovering social media growth strategies

Perfect for those just starting a personal brand or looking to revamp some basics for their existing clinic!


x 6 month commitment

Vet Med Disruptors

Here’s your chance to spend 6 months with vet med’s biggest dreamers and innovators, plus get direct feedback on your Veterinary Brand Formula from industry-leading marketing and brand strategist Danielle K. Lambert.

When you join, you’ll get:

  • Access to our online course, Veterinary Marketing & Branding Lab
  • 2 live group coaching calls a month (generally held Tuesdays at 1pm EST) with Danielle (and occasional special guests!)
  • The chance to submit questions ahead of time to be answered on group calls
  • Access to group call recordings if you can’t attend live
  • Access to a community to connect with other vet med disruptors
  • Preferred access to design services from our agency, The Snout Group. (Design services priced separately.)

Perfect for those launching vet clinic startups or those looking to monetize their personal brand. (E.g.: Influencers, consultants, independent relief vets, speakers, course creators). Get the strategy, support, and accountability you need to get it done!


x 12 month commitment

Vet Med Disruptors: VIP

Are you looking for expert brand and marketing strategy, plus accountability and support to help you execute? This is the 12 months of high-level support you need!

When you join our VIP option, you get everything in Vet Med Disruptors, PLUS:

  • A direct line to Danielle in the Voxer app for all of your questions
  • 1 VIP Strategy Day with Danielle ($7500 value) – Up to 4 hours of time to discuss your brand, define your core values and goals, and establish a plan to reach them with marketing
  • A customized Veterinary Brand Formula -including specific post ideas and customized messaging (eg: slogans, mottos) to help you stand out and reach your goals
  • First priority access to design services from our agency, The Snout Group (Design services priced separately.)

Perfect for Vet Med Disruptors looking for a high level of 1-on-1 support from Danielle, plus the Disruptor community!

Here’s what past clients have to say about our programs, coaching, and The Snout Group’s VIP agency services:

“(Veterinary Branding & Marketing Lab) taught me how to target my ideal audience, build a following, and authentically, efficiently, and effectively represent my brand and business.”

Lisa Fiorenza

“I would highly recommend (Veterinary Branding & Marketing Lab) for any veterinary professional looking to grow their social media. As an associate veterinarian, I felt it was important for me to learn how to grow my Instagram now so that it can set me up for a future presence as a practice owner. Veterinary Branding Lab™ has done just this, as well as giving me the courage to connect with so many awesome other veterinary professionals!”

Dr. Sydney Pockard

“(The) overall brand strategy Danielle and her team created for my company is STUNNING. The product perfectly represents my values and my company’s values, and it primes us for a meaningful impact in my community. I consider the Veterinary Brand Formula a priceless investment for any new veterinary company or any veterinary company needing a brand makeover!”

Christie Cornelius, DVM CHPV
Fair Winds Pet Hospice

“We had the pleasure of working with The Snout Group and Danielle Lambert on the branding and marketing for our startup clinic. Danielle has an amazing ability to tap into the culture of the brand and translate that into a visual content and marketing strategy. The Snout Group is amazing at what they do, and anyone looking for a progressive approach to branding and marketing should look no further.”

Drs. Adria Flowers & Cherese Sullivan
Skyline Animal Hospital

Meet your branding & marketing strategist, Danielle!

Hey there! In 2013, I was hating life and working over 40 hours a week just to make ends meet. Most of my family works in vet med, and I still had some love for the industry. So I thought outside the box, started teaching what I loved, and Snout School was born. Now I’ve spent nearly a decade working my dream job, thanks to building a brand. I want to help you create a brand that helps you reach your dreams – whether you want to create a unique startup clinic, sell an online course, or network and mentor your butt off online! Find me on Instagram, @Danielle.K.Lambert

blendvet logo

Build your brand with us, support blendvet®:

When you buy a program from Snout School or work with The Snout Group in 2023, we’ll donate 2% to our friends at blendvet®.

Let’s get to work building and marketing your unique brand.