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Stop Saying “Unicorn Clinic” And Do This Instead
If everyone calls themselves a unicorn vet clinic, how will veterinary practices stand out from each other? This is exactly what we worry about as veterinary marketers and brand strategists. While the term "unicorn vet clinic" is intended to differentiate veterinary...
Here’s Why Your Veterinary Marketing Ideas Are BORING!
Do your veterinary marketing ideas feel stale and boring? Are you feeling stuck, or like you're posting on social media just to post? Your veterinary marketing is feeling blah because you're missing a key step. Let's break it down... We've totally been guilty of just...
Dr. Keith Hilinski, Practice Owner, Allegedly Emails Racist Remarks
By now you might have seen screenshots of an email allegedly sent to Dr. Valerie Marcano (co-founder at Pawsbilities Vet Med) from Dr. Keith Hilinski. From calling Dominicans "ingrates" to poking fun at the term BIPOC (and simultaneously diminishing mental health...
Is this why the public doesn’t respect veterinary professionals?
A lot of veterinary teams are feeling disrespected by clients these days. Since the pandemic, I'm seeing constant posts asking, "How can we ask clients to be nicer to us?" But can we blame everything on the pandemic? I think there's a clear missing piece to veterinary...
7 Women in Vet Med Making Meaningful Moves on Instagram
Ever wonder what you can do with a veterinary personal brand? I know a lot of people think personal branding is just some exercise in narcissism or clout-chasing, especially when it comes to building an Instagram. I see no shame in the selfie game, but a personal...
Is Your Veterinary Brand Strategy Total Crap?
Why do I care about big issues AND veterinary branding? I know I confuse some people in vet med. I will talk about branding and marketing one day. The next, I speak out about the need for things like living wages and anti-racist action. I attributed these...
Want to Attract Veterinary Talent with Social Media? Here’s How:
“What social media posts can I share to attract veterinarians?” “What do I post to get more job applicants for my vet clinic?” These questions make me realize there’s misunderstanding about how social media works. There’s also confusion about the difference between...
Vet Clinic Mission Statements are Dated! The Next Gen Wants This:
Mission statements are one of those things that never “sat right” with me. Back when I was a practice manager, I remember meetings dedicated to crafting the perfect mission statement. But did anyone ever look at them again after that meeting? Was it important to...
To the men who explained my veterinary brand to me
To the men who explained my veterinary brand to me: During Vet Tech Week, a crazy thing happened. I decided I wouldn't make the posts about how great vet techs were. I'd done them for years and for so many brands. It wasn't because vet techs aren't great. Techs are...
Why “The Golden Rule” Doesn’t Support Diverse Veterinary Teams
"The inclusion policy at my clinic covers everyone... Treat everyone the way you want to (be) treated. The Golden Rule. I have a very diverse staff. We are all the same." This comment popped up on a Facebook post I shared about being an ally to the Asian community in...