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This Is Why Your Veterinary Instagram Ideas Are BLAH
Social media is a big part of veterinary digital marketing strategy, and Instagram is king right now. As a veterinary professional, I bet you love sharing cute puppy pics and funny memes you connect to. But do you sometimes struggle to come up with unique ideas for...
Don’t Be a “Veterinary Practice Management Consultant.” Do this instead:
Are you thinking of building a brand as a veterinary practice management consultant? That's a terrible idea. Let's unpack why. I'm closing in on 10 years as a consultant in the veterinary space, which is kind of crazy. I started consulting at age 25, which required a...
3 Veterinary Logo Ideas That Don’t Have Paw Prints
BY DANIELLE K. LAMBERT Are you tired of seeing the same old paw print logo on every veterinary sign? Me too! Don't get me wrong, I get the appeal of paw prints. They're cute and simple. But is simple what you want to be known as? I doubt it. I'm going to be real...
4 Veterinary Marketing Tips to Grow Your Practice in 2023
If you're a veterinary practice owner, practice manager or any type of consultant in the space, and you think you can use the same strategies this year to market a vet clinic that you've used in previous years!? I gotta be honest! You are wrong. I'm going to break...
Stop Saying “Unicorn Clinic” And Do This Instead
If everyone calls themselves a unicorn vet clinic, how will veterinary practices stand out from each other? This is exactly what we worry about as veterinary marketers and brand strategists. While the term "unicorn vet clinic" is intended to differentiate veterinary...
Here’s Why Your Veterinary Marketing Ideas Are BORING!
Do your veterinary marketing ideas feel stale and boring? Are you feeling stuck, or like you're posting on social media just to post? Your veterinary marketing is feeling blah because you're missing a key step. Let's break it down... We've totally been guilty of just...
Dr. Keith Hilinski, Practice Owner, Allegedly Emails Racist Remarks
By now you might have seen screenshots of an email allegedly sent to Dr. Valerie Marcano (co-founder at Pawsbilities Vet Med) from Dr. Keith Hilinski. From calling Dominicans "ingrates" to poking fun at the term BIPOC (and simultaneously diminishing mental health...
Is this why the public doesn’t respect veterinary professionals?
A lot of veterinary teams are feeling disrespected by clients these days. Since the pandemic, I'm seeing constant posts asking, "How can we ask clients to be nicer to us?" But can we blame everything on the pandemic? I think there's a clear missing piece to veterinary...
7 Women in Vet Med Making Meaningful Moves on Instagram
Ever wonder what you can do with a veterinary personal brand? I know a lot of people think personal branding is just some exercise in narcissism or clout-chasing, especially when it comes to building an Instagram. I see no shame in the selfie game, but a personal...
Is Your Veterinary Brand Strategy Total Crap?
Why do I care about big issues AND veterinary branding? I know I confuse some people in vet med. I will talk about branding and marketing one day. The next, I speak out about the need for things like living wages and anti-racist action. I attributed these seemingly...