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To the men who explained my veterinary brand to me
To the men who explained my veterinary brand to me: During Vet Tech Week, a crazy thing happened. I decided I wouldn't make the posts about how great vet techs were. I'd done them for years and for so many brands. It wasn't because vet techs aren't great. Techs are...
Why “The Golden Rule” Doesn’t Support Diverse Veterinary Teams
"The inclusion policy at my clinic covers everyone... Treat everyone the way you want to (be) treated. The Golden Rule. I have a very diverse staff. We are all the same." This comment popped up on a Facebook post I shared about being an ally to the Asian community in...
Starting a veterinary personal brand? Ask these 6 questions first.
(Image courtesy of: @doctorsydney_dvm, @drfitvet) If you're considering building a personal brand in veterinary medicine - congrats! A personal brand is a great way to enhance your career in vet med. They're most powerful when you are super intentional, so here are...
Brighten Up Your Clinic’s Marketing With These Fun Holiday Ideas
By Cheyanne Flerx and Janel Hutton The Christmas celebrations may have started earlier this year, but now is the time to lean into it and bring on the cheer! I mean afterward, we all could use a little extra cheer these days, am I right? Here are some ideas to help...
How Can Veterinary Brands Authentically Show Diversity?
Visual branding can let your followers and clients know that your brand or business is for them. So what message are you sending into the world for people of color? In this episode of AAVMC's Diversity and Inclusion On Air, Danielle joins Drs. Lisa Greenhill and...
How’s This New Veterinarian Really Dealing with Her Personal Finances?
New veterinarians walk into a world of new challenges. Practicing medicine isn't the only hurdle these so-called "baby vets" need to jump. "One of the most difficult things I experienced about the transition from student to doctor is handling my finances," notes Dr....
10 Proven Vet Marketing Ideas You’ll Fall In Love With This November
BY: CHEYANNE FLERX & JANEL HUTTON Need some quick ideas for your clinic’s marketing? We gotchu, girl! Check out the ideas below and let us know what you try out. Topic Ideas for the Vet Clinic Blog: Keeping your blog up to date with helpful and educational content...
Real Talk: Are “Celebrity Veterinarians” Bad for Vet Med?
BY: THE SNOUT SCHOOL TEAM "Celebrity" isn't a totally new concept in veterinary medicine. From James Herriot to Doctor Doolittle, the pet-owning public loves to imagine the world of veterinarians. With the rise of social media, we see increasing numbers of veterinary...
5 Things to Keep in Mind When Choosing Your Next VetMed Career
Choosing your veterinary path can be challenging but consider it an adventure that will be well worth it. Dr. Tannetje Crocker has been a veterinarian for eleven years, and within that timeframe she has gained experience as: An equine intern An equine veterinarian A...
A Vet Tech Who’s Bridging the Gap Between Pet Owners and Veterinarians
In honor of National Veterinary Technician Week, Snout School is proud to feature some inspiring women technicians who are revolutionizing the Vet Tech space and bringing the importance of this profession to light. Introducing Lory Ventura, owner and operator of PAL...