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Is this why the public doesn’t respect veterinary professionals?
A lot of veterinary teams are feeling disrespected by clients these days. Since the pandemic, I'm seeing constant posts asking, "How can we ask clients to be nicer to us?" But can we blame everything on the pandemic? I think there's a clear missing piece to veterinary...
7 Women in Vet Med Making Meaningful Moves on Instagram
Ever wonder what you can do with a veterinary personal brand? I know a lot of people think personal branding is just some exercise in narcissism or clout-chasing, especially when it comes to building an Instagram. I see no shame in the selfie game, but a personal...
Is Your Veterinary Brand Strategy Total Crap?
Why do I care about big issues AND veterinary branding? I know I confuse some people in vet med. I will talk about branding and marketing one day. The next, I speak out about the need for things like living wages and anti-racist action. I attributed these...
Want to Attract Veterinary Talent with Social Media? Here’s How:
“What social media posts can I share to attract veterinarians?” “What do I post to get more job applicants for my vet clinic?” These questions make me realize there’s misunderstanding about how social media works. There’s also confusion about the difference between...
Vet Clinic Mission Statements are Dated! The Next Gen Wants This:
Mission statements are one of those things that never “sat right” with me. Back when I was a practice manager, I remember meetings dedicated to crafting the perfect mission statement. But did anyone ever look at them again after that meeting? Was it important to...
To the men who explained my veterinary brand to me
To the men who explained my veterinary brand to me: During Vet Tech Week, a crazy thing happened. I decided I wouldn't make the posts about how great vet techs were. I'd done them for years and for so many brands. It wasn't because vet techs aren't great. Techs are...
Why “The Golden Rule” Doesn’t Support Diverse Veterinary Teams
"The inclusion policy at my clinic covers everyone... Treat everyone the way you want to (be) treated. The Golden Rule. I have a very diverse staff. We are all the same." This comment popped up on a Facebook post I shared about being an ally to the Asian community in...
Starting a veterinary personal brand? Ask these 6 questions first.
(Image courtesy of: @doctorsydney_dvm, @drfitvet) If you're considering building a personal brand in veterinary medicine - congrats! A personal brand is a great way to enhance your career in vet med. They're most powerful when you are super intentional, so here are...
Brighten Up Your Clinic’s Marketing With These Fun Holiday Ideas
By Cheyanne Flerx and Janel Hutton The Christmas celebrations may have started earlier this year, but now is the time to lean into it and bring on the cheer! I mean afterward, we all could use a little extra cheer these days, am I right? Here are some ideas to help...
How Can Veterinary Brands Authentically Show Diversity?
Visual branding can let your followers and clients know that your brand or business is for them. So what message are you sending into the world for people of color? In this episode of AAVMC's Diversity and Inclusion On Air, Danielle joins Drs. Lisa Greenhill and...