By Cheyanne Flerx
The third week of October marks the time we celebrate our hard-working Veterinary Technicians. Whether or not your practice celebrates only the veterinary technicians or the whole support staff, you can use social media to invite your clients to join in the celebration and convey they value your team holds. We know how time-consuming saving lives can be, so we have created a list of post ideas for each day of Vet Tech Week to make your life a little easier.
Idea #1: Two truths and a lie
This classic game can be easily applied to Vet Tech week. All you have to do is share three statements, two truths, and one lie about one of your technicians and have your clients guess which one is the lie. This post is a great way for your clients to get to know your staff better in a fun and engaging way. You can easily publish this post on Facebook, Instagram, or Instagram Stories. With the Stories feature, your clients can send a message with their guess, or you could use the “Poll” sticker if the feature is available on your Instagram account.
Idea #2: Guess who?
Another fun game to play is Guess Who. Post a question about one of your technicians and ask your clients to guess who is it. Name a couple of techs as options with their pictures and assign a letter to each to make it easy for clients to submit an answer. For example, Cindy would be “A”, Laurie would be “B”, and Ashley would be “C”. In the caption of your post include the link to your staff’s bio on your website to make it easier for clients to 1) read more about your team as they look for the answer and 2) increase your website traffic (maybe even convert clients!)
Idea #3: What is a Veterinary Technician?
Educate your clients on what exactly Veterinary Technicians do to provide quality patient care. Breakdown the duties and tell your clients why each aspect of the job is essential for their pet’s health. You’d be surprised to find out how little clients know what Veterinarian Technicians do in the hospital. The team at Kingsbrook Animal Hospital did a great job of sharing the details with their clients.
Idea #4 Behind the scenes
Take your clients behind the scenes and back to the treatment area and SHOW them what the team does – show your clients how the techs run labs, give sub q fluids, taking x-rays or something they usually don’t see. Take this time to demonstrate all the task Veterinary Technicians perform in a way most clients don’t get the opportunity to witness. Jacqueline posted a perfect example of this on Main Street Animal Hospital’s Facebook page.
Idea #5 Then & Now
A lot of veterinary professionals have had a passion for animals since they were little or have been pursuing veterinary medicine for quite some time. Show your clients the amount of dedication your team has and show off a staff member’s childhood picture with animals for the “then” and share a current picture with a patient for the “now.” Tell your clients how happy you are to have said tech as a part of your team. You can then ask clients to share a favorite memory of that team member. This is another great post idea that will work for either Instagram or Facebook.
Idea #6 Ask fun questions
Have some fun and get on a more personal level with your staff. Interview your team on camera and ask them fun Halloween related questions like, what is their favorite Halloween candy or Halloween movie, what is their spirit animal, etc. Ask questions that will allow the clients to get to know your team better and connect on a different level. I posted a quick video of the Vet Tech’s at Woodside Animal Hospital answering the question, “What is your favorite Halloween candy?”
PRO TIP: This is an excellent way for whoever is putting together gifts for the technicians to sneak in favorite Halloween treats in their gifts.
Idea #7 “Give Us Some Lovin”
Your clients love your staff, and sometimes you have to allow them to show that love, so why not let them help you honor your team members. Post a picture of your team of technicians and ask your clients to help you show them some love. This is a great time for your page to receive some unsolicited props for the excellent service your practice provides. The team over at South Des Moines Veterinary Center executed this idea well and received a ton of love and positive feedback from their clients.
About The Author
Cheyanne Flerx is a veterinary assistant turned marketing maven. Cheyanne is the founder of HashWag and serves as a social media marketing consultant to veterinary professionals. She has a passion for empowering other VetMed professionals, who share a passion for marketing.