It’s no secret that social media videos are a great way to market your veterinary practice and educate pet owners. But editing video, adding music to video and putting text on it? Yikes. That sounds overwhelming for your average veterinarian or vet tech.
But… it doesn’t have to be hard to edit veterinary videos! As usual, there’s an app for that.
The Videoshop App is one of my favorite tools for bringing my veterinary videos to the next level. (Get my other fav tools here).
I recently used the app to share a video of a cute kitten that linked to tips about kitten care. This post will show you exactly how!
Videoshop App Tutorial for Veterinary Practices
1) Download the app
2) Add a video
To add a video, you will need to click the plus sign icon in the top right corner (See below). Of course, you’ll need to allow Videoshop to access your device’s camera/camera roll.
3) Select or record a video
After you click that plus sign icon, you will be prompted to click to either record a video or select an existing one. (Personally, I prefer to record my videos ahead of time. Our pet patients can be a little unpredictable, so I usually like to have a few takes to work with!) Choose whichever option works for you.
4.) View your video in the editor
After you’ve selected a video, it will open in the Videoshop editor. This is where the fun can begin for your veterinary practice.
From here, you are able to do things like:
- Change the video speed. (Because slow-mo pets are… hilarious!)
- Add captions to emphasize your educational points or ask for social engagement
- Add music or voiceover
- Edit the size/orientation of your video
5.) Change your video’s orientation settings
For your animal hospital’s Facebook and Twitter, it is currently best to have landscape-style videos. This means, your videos will be wider than they are tall. Try to keep this in mind while recording by holding your phone sideways. However, Videoshop can help you with this, too!
To change the orientation, click the settings button:
From there, simple select the Landscape option.
6.) Add text to your video
Whether you want to brand your video to your practice or increase engagement, text is vital. From the main video editor screen, click the text icon.
7.) Edit your text, then choose a color and font
The Videoshop app allows veterinarians and veterinary professionals to use various fonts and colors for their video’s text.
Type your message in the white text box. I typed, “Get our basics of kitten care at QVVH.com.” This video ended up being linked to a kitten care blog, so that was perfect!
Next, choose the colors and fonts below that best match your practice’s branding. (It’s best to keep things similar so that clients quickly identify your content!)
8.) Change the location or duration of your text
You can click the pencil icon along the top to decide when your text will first show up in your video.
Then, you can decide the duration the text will last in your video below.
Additionally, you can decide if you want the text to fade in and out.
Once you’re satisfied with that line of text, you can repeat steps 6-8 to add more text to other parts of your video. One of my favorite things to do is to have my veterinary hospital’s website listed in the corner.
9) Save your awesome veterinary video!
The Videoshop app, like most apps, will ask you to share directly from the app to your social media. However, this is primarily so that they can get some free advertising for their app from you.
Instead of doing this, I recommend saving to your camera roll.
To do this, you simply need to:
From there, you’ll be able to upload this awesome video to your Facebook, Twitter, Instagram, etc. Remember, it is best to upload your video files DIRECTLY into your social media, as opposed to linking to YouTube, etc.