Do your veterinary marketing ideas feel stale and boring? Are you feeling stuck, or like you’re posting on social media just to post? Your veterinary marketing is feeling blah because you’re missing a key step. Let’s break it down…
We’ve totally been guilty of just focusing on pet holidays in the past, but they’re not enough. The landscape of vet med is changing! Tons of outside money is coming in, and consumers are going to expect a higher level of veterinary digital marketing.
If your main plan for getting veterinary marketing ideas is to look at your “competition” – you’re in trouble. That’s not a strategic business move. Ideally, you’ll be so clear on what makes you unique that you won’t even have “competition” to look at. 😉
We’re in an era where PE-packed vet clinic brands are spending literally $200k on fancy agencies to make them look special. Veterinary students and pet owners are drooling over the end result over on Instagram. No one is drooling over your National Dog Day post, sry!
When people hear “brand”, they think it just means logo. Nope! It’s a lot more, and it’s the first step to making your veterinary marketing ideas unique.
Once you figure out your Veterinary Brand Formula (TM), you’ll have an easy time thinking of unique ideas. You’ll know you’re differentiators at a vet clinic, and you’ll be able to stand out!
See? You’re feeling stuck and bored of your veterinary marketing ideas because you’ve simply skipped a key step! You need a brand strategy, aka a Veterinary Brand Formula (TM) first!
If you need help, there’s no shame in that game. Check out one of our industry-leading programs! (Or if you want your brand and brand design done FOR you, check out our agency – The Snout Group!)