A lot of veterinary teams are feeling disrespected by clients these days. Since the pandemic, I’m seeing constant posts asking, “How can we ask clients to be nicer to us?” But can we blame everything on the pandemic? I think there’s a clear...
Ever wonder what you can do with a veterinary personal brand? I know a lot of people think personal branding is just some exercise in narcissism or clout-chasing, especially when it comes to building an Instagram. I see no shame in the selfie game, but a personal...
Why do I care about big issues AND veterinary branding? I know I confuse some people in vet med. I will talk about branding and marketing one day. The next, I speak out about the need for things like living wages and anti-racist action. I attributed these...
“What social media posts can I share to attract veterinarians?” “What do I post to get more job applicants for my vet clinic?” These questions make me realize there’s misunderstanding about how social media works. There’s also confusion about the difference between...
Mission statements are one of those things that never “sat right” with me. Back when I was a practice manager, I remember meetings dedicated to crafting the perfect mission statement. But did anyone ever look at them again after that meeting? Was it important to...
To the men who explained my veterinary brand to me: During Vet Tech Week, a crazy thing happened. I decided I wouldn’t make the posts about how great vet techs were. I’d done them for years and for so many brands. It wasn’t because vet techs...
