Mission statements are one of those things that never “sat right” with me. Back when I was a practice manager, I remember meetings dedicated to crafting the perfect mission statement. But did anyone ever look at them again after that meeting? Was it important to...
To the men who explained my veterinary brand to me: During Vet Tech Week, a crazy thing happened. I decided I wouldn’t make the posts about how great vet techs were. I’d done them for years and for so many brands. It wasn’t because vet techs...
“The inclusion policy at my clinic covers everyone… Treat everyone the way you want to (be) treated. The Golden Rule. I have a very diverse staff. We are all the same.” This comment popped up on a Facebook post I shared about being an ally to the...
(Image courtesy of: @doctorsydney_dvm, @drfitvet) If you’re considering building a personal brand in veterinary medicine – congrats! A personal brand is a great way to enhance your career in vet med. They’re most powerful when you are super...
Visual branding can let your followers and clients know that your brand or business is for them. So what message are you sending into the world for people of color? In this episode of AAVMC’s Diversity and Inclusion On Air, Danielle joins Drs. Lisa Greenhill and...
New veterinarians walk into a world of new challenges. Practicing medicine isn’t the only hurdle these so-called “baby vets” need to jump. “One of the most difficult things I experienced about the transition from student to doctor is handling...
