“Celebrity” isn’t a totally new concept in veterinary medicine. From James Herriot to Doctor Doolittle, the pet-owning public loves to imagine the world of veterinarians.

With the rise of social media, we see increasing numbers of veterinary professionals who are capitalizing on that interest.

The people behind vet med are sharing their stories, gaining followers, and even getting TV shows. Most notably, Dr. Evan Antin boasts over 1 million Instagram followers. But is the rise of the “celebrity veterinarian” a good thing for the industry? founder, Danielle Lambert, recently discussed the phenomenon with colleague and friend, Stephen Cital RVT, SRA, RLAT, VCC, CVPP, VTS-LAM.

The two don’t always agree on topics like personal branding and Instagram influencers. Danielle is very pro-brand, as she helps women build meaningful veterinary brands through Snout School’s personal Branding Bootcamp. (Contact us for deets on upcoming bootcamps!) Stephen, on the other hand, worries about general veterinary brands presenting themselves as experts in specialized topics.

Watch the IGTV below to see what they had to say about celebrity veterinarians: